What is Behaviorism?
- Psychology is a science studying the way of thinking and behavior of human beings.
- It emphasizes external behaviors
- Behavior is objective and observable, where as what goes on in one’s mind cannot be totally known or measured
- Behavior is the response of an organism to stimuli
- Stimulus >>>> Response
View of Human Nature
- A person uses the environment to produce him/herself as the final product
- So long as we can increase one’s individual freedom, one’s skills are increased
- Action-oriented approach
- One is responsibility for one’s behavior
History of Behaviorism

Ivan Pavlov (1948-2008)
a Russian physiologist discovered Classical Condition Dogs were primary study objects – thank you
Behaviorist Theories of Learning
- Classical Conditioning (Pavlov, Watson)
- A natural stimulus (NS) that produces a response (reflex action) is coupled with a conditioned stimulus (CS) so that an association is formed.
- NS —Response
- NS + CS— Response
- CS—-Response
- Learning is developing a new stimuli-response association – A conditioned stimuli comes to produce the same response as the original, natural stimuli
Pavlov, Watson – Respondent behavior: elicited by specific observable stimulus
1. Before Conditioning 2. Before Conditioning 3. During Conditioning 4. After Conditioning
…and more History
- John B. Watson (1916, 1926)
- An American psychologist
- Credited as the founder of behaviorism
- Watson strove to make the new field of psychology more scientific
- He believed that all behavior, even what appeared instinctive, is the result of conditioning that occurs in response to a stimulus

Give me a dozen healthy infants, well-formed, and my own special world to bring them up in and I’ll guarantee to take any one at random and train him to be any type of specialist I might select – a doctor, a lawyer, artist…”
– Watson 1924
… and even more History
- B.F. Skinner (1904 – 1990), an American psychologist who was also very interested in education
- Behavior is sustained by reinforcements or rewards, not by free will
- The Skinner box and teaching machines
- Dealt only with observable behavior
- To establish functional relationships between experimenter-controlled stimulus and organism’s response
- No presumptions about internal entities: The “empty organism” approach
Behaviorist Theories of Learning: Operant Conditioning
- Simply reinforcing a behavior or rewarding the desired response can condition a response to a stimulus
- Associations are developed as a result of the consequences of a behavior rather than its stimuli


- Law of Effect (Thorndike):
- Behaviors that are rewarded are more likely to occur again; behaviors that are not rewarded are less likely to occur again
- Law of Exercise (Thorndike):
- Behavior is more strongly established through frequent connections of stimulus and response (habit, no reward necessary)
- Shaping behavior (Skinner):
- teachers using carefully directed, contingent rewards can create almost any behavior in students. Shape the behavior by starting simple and build up
- Schedules for reward (Skinner):
- rewards not only create behavior, but also maintain it. If you reinforce on an irregular schedule, the behavior is more likely to be maintained
Operant Conditioning Techniques
- POSITIVE REINFORCEMENT = increasing a behavior by administering a reward
- giving out candies
- NEGATIVE REINFORCEMENT = increasing a behavior by removing an aversive stimulus when a behavior occurs
- ointment on rash
- POSITIVE PUNISHMENT = decreasing a behavior by administering an aversive stimulus
- electric shock
- NEGATIVE PUNISHMENT = decreasing a behavior by removing a positive stimulus
- Time-out, fines for speeding
- EXTINCTION = decreasing a behavior by not rewarding it
- Not giving out candies
Schedules of Reinforcement:
- Interval schedules: reinforcement occurs after a certain amount of time has passed
- Fixed Interval = reinforcement is presented after a fixed amount of time
- Variable Interval = reinforcement is delivered on a random/variable time schedule
- Ratio schedules: reinforcement occurs after a certain number of responses
- Fixed Ratio = reinforcement presented after a fixed# of responses
- Variable Ratio = reinforcement delivery is variable but based on an overall average # of responses

Behavior Therapy
- A set of clinical procedures relying on experimental findings of psychological research
- Based on principles of learning
- Treatment goals are specific and measurable
- Focusing on the client’s current problems
- From maladaptive to adaptive behaviors
- Largely educational: teaching clients skills of self-management
- Based on principles of learning
Therapeutic Goals
- General goals: Increase personal choice and create new conditions for learning
- To eliminate maladaptive behaviors and learn more adaptive behaviors
- Client and therapist collaboratively decide the concrete, measurable, and objective treatment goals
Four Aspects of Behavior Therapy
1. Classical Conditioning
- A neutral stimulus is repeated paired with a stimulus that naturally elicits a particular response
- Eventually the neutral stimulus alone elicits the response
2. Operant Conditioning
- Focuses on actions that operate on the environment to produce consequences
- If the environmental change brought about by the behavior is reinforcing, the chances are strengthened that the behavior will occur again
- If the environmental changes produce no reinforcement, the chances are lessened that the behavior will recur
3. Social Learning Approach
- Gives prominence to the reciprocal interactions between an individual’s behavior and the environment
4. Cognitive Behavioral Therapy
- Emphasizes cognitive processes and private events (such as client’s self-talk) as mediators of behavior change
Therapist’s function and Role
- Be active and directive
- As an consultant and problem solvers – bearing in mind that the client is the “expert” of his/her life
- Conduct a thorough functional assessment, formulate initial treatment goals, use strategies for behavior change, evaluate the success of the change, and conduct a follow-up assessment
- Role modeling (observing others’ behavior)
Client’s Experience in Therapy
- To be taught concrete skills
- To be motivated to change
- To enlarge the options for adaptive behaviors
- To continue implementing new behaviors
Relationship Between Therapist and Client
- Therapeutic relationship can still contribute significantly to the process of behavior change
- The client’s positive expectations and hope for change contribute to successful outcomes
- Common factors (warm, empathy, acceptance et al.) are necessary but not sufficient for behavior change to occur.
- Belief of the cause of therapeutic change is specific behavioral techniques instead of therapeutic relationship
Therapeutic techniques and procedures
- Operant conditioning techniques
- positive reinforcement, negative reinforcement, extinction, positive punishment, and negative punishment
- Functional assessment model
- Relaxation training
- to cope with stress
- Modeling
- observational learning
- Systematic Desensitization
- type of counter-conditioning
- associates a pleasant, relaxed state with gradually increasing anxiety-triggering stimuli
- commonly used to treat phobias
- Flooding
- Prolonged & intensive in vivo or imaginal exposure to highly anxiety-evoking stimuli without the opportunity to avoid them
- Aversive Conditioning
- type of counter-conditioning that associates an unpleasant state with an unwanted behavior
- nausea —> alcohol
- Token Economy
- an operant conditioning procedure that rewards desired behavior
- patient exchanges a token of some sort, earned for exhibiting the desired behavior, for various privileges or treats
- Assertion Training
- social-skills training
- Self-management strategies
- Self-monitoring, self-reward
Summary and Evaluation
- Limitations
- Change behavior, not feelings
- Ignore relational factors
- Not provide insight
- Treat symptom rather than causes
- Control and manipulation by the therapist